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Author: Christianne Weaver

Home Articles Posted by Christianne Weaver
10 posts, 0 comments

Art’s One-Woman Insurgency

May 12, 2016UncategorizedChristianne Weaver

Nicole Eisenman’s darkly hilarious work hints at the power of narrative painting to re-situate the art world in the world at large. Source: Art’s One-Woman Insurgency

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Mitchell and Ness Teams with Dehan

February 17, 2016UncategorizedChristianne Weaver

Watch this video telling the story of Dehen, and see how they still make all of their products in the USA.  The details shown in the manufacturing process all lend to the story about Dehan. The interviewee shares with us a very humble, and honest view of how Dehen works- they may not be state…

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LISTERINE® – Feel Every Smile. Brand Invents App to Detect Smiles

February 16, 2016UncategorizedChristianne Weaver
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Five Link Friday

February 12, 2016Branding & Identity, Copywriting, Creative, Five Link FridayAaron Draplin, books, branding, Bruce Springsteen, Charlie Rose, copywriting, John McPhee, music, writingChristianne Weaver

Five Link Friday Facebook Analysis on Reddit If you are not familiar with Reddit, treat this space as ‘Read Only’.  Quickest tip:  Use Instagram to post to Facebook 23% rise in traffic (Facebook owns Reddit).Real time feedback(and controversy) here. If you are a writer, you know John McPhee.  If you are not, and need a tip John’s Draft No….

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Alaska Airlines Rebrands-Begins Repainting Fleet

February 10, 2016Branding & Identityairlines, Alaska Airlines, branding, logo, persona, rebranding, rebrands, textChristianne Weaver
  When a company rebrands itself- rebranding its assets takes time. Alaska Airlines made the leap after 25 years. Alaska Airlines is in keen competition with Delta for the hearts and minds of its West Coast customers.  Yet, with the rebranding effort- Alaska Air acknowledges their legs to Hawaii and Costa Rica. Updates to the Eskimo persona...
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Five Link Friday

January 22, 2016Five Link FridayBoeing, Captain Morgan, Friday, link, liquor, logo, The ForceChristianne Weaver

Friday is a lovely precursor to Saturday. Start the weekend a little bit early with five easy links-some short some long. Save a couple for Saturday, you decide. Leonardo, no the living one- on his experience in shooting The Revenant. Charlie Rose Interview. Build a Boeing Dreamliner French Kiss   Produced by hotel empire Marriott.  Putting the hotel…

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Five Link Friday – Fly Me to the Moon Caveman

January 8, 2016Five Link FridayChristianne Weaver

Mark Smolia can sleep anywhere. Look at Snowboard/Surfer adventurer’s photos of sleeping arrangements Back to the Faraday Future.  Check out this space age car Fly Me To The Moon Jack Daniels style. Frank Sinatra Century edition of JD, his best friend, Keep the cameras rolling.  While shooting The Tonight Show promos-Jimmy and Billy Joel ad lib For The Longest…

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What’s That Buzz December 29th 2016?

December 30, 2015VideoChristianne Weaver
What's That Buzz? A Game of Drones Back in the 90s, there was hysteria about the ability to clone babies before laws could be enacted to regulate biological experiments. Next up-airspace and who gets to fly over your backyard trampoline. No clue what this is all about? Here is a primer on drones. via NYT....
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How to Tell a Story

December 30, 2015Branding & Identity, StorytellingChristianne Weaver
The internet provides so many great ways to discover a truth, even when you aren't looking for it. In this beautiful short documentary on telling a story, George Saunders demonstrates how to let the story unfold as we search for ways to communicate our stories.  Watch how he turns an asshole (his word) into someone we care...
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New Products in The Wings for 2016?

December 3, 2015Branding & Identity, StorytellingChristianne Weaver
Launch or Kill? The new year is almost here and businesses are making plans for growth in 2016. One of the opportunities your business may be considering is launching a new product. The undertaking of creating a new product or a spinoff of an existing line requires a plan and a checklist for deciding whether...
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Recent Posts

  • Art’s One-Woman Insurgency
  • Mitchell and Ness Teams with Dehan
  • LISTERINE® – Feel Every Smile. Brand Invents App to Detect Smiles
  • Five Link Friday
  • Alaska Airlines Rebrands-Begins Repainting Fleet

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